Users who trigger the address autocomplete suggestion complete checkout 23% more often than those who type manually. The friction is concentrated in the manual zip-code entry step.

The document upload screen asks for ID type, country, and file in a single dense form. 41% of mobile users pause for >12s before action.

The 'Continue' button uses a 3.8:1 ratio against its background. Fails WCAG AA for normal text. Affects keyboard-only users most.

First-time PMs land on Insights with no data and see a generic 'No results' message. 38% leave within 8s without action.